The Problem

More carbon is being released than stored.

Since the industrial revolution, the way that we produce food and clothing has been damaging our ecosystem — and contributing up to a third of global carbon emissions.

Deep-tilling and the use of harmful chemicals has turned our soil into useless dirt. To make matters worse, massive areas of land around the world have become barren. And these lands can no longer absorb carbon from our atmosphere.

Conventional agriculture

Conventional

Regenerative agriculture

Regenerative

The Solution

We can re-introduce a form of agriculture that supports healthy soil.

By implementing regenerative agriculture practices, we can rebuild healthy soil, draw more carbon down from the atmosphere — and turn climate change around.

A

Cover crops increase biodiversity by attracting pollinators such as birds, bees and butterflies.

B

Cover crop root structures also enable better water management during periods of flooding or drought.

Initiative 1

Plant Cover Crops

Protecting the soil by planting cover crops increases organic matter in the soil and enables better water management. When the soil is healthy, more carbon can be drawn down from the atmosphere.

A

By not deep-tilling, millions of important microbiomes and insects in the soil can be protected.

Initiative 2

No Deep Tilling

Deep tilling disturbs soil structure and microbial growth. Over time, this can completely destroy soil quality, which results in fewer amounts of carbon being drawn down from the atmosphere.

A

Composting also reduces the need for synthetic fertilizers and reduces the amount of food scraps going to landfill.

Initiative 3

Develop Compost Systems

Increasing the population, diversity and protection of microbiomes in the soil can also be achieved by developing smart compost systems, resulting in better soil health and carbon drawdown from the atmosphere.

B

As perennials don't need to be replanted every year, this reduces disruption to the soil.

A

The deep roots of perennial plants can drawdown more carbon from our atmosphere.

Initiative 4

Plant Perennials

By planting perennials, otherwise known as plants that won't be harvested annually, the roots will have a chance to establish themselves, microbial activity in the soil will increase, and this will result in better carbon drawdown.

A

Pests like the Cotton Bollworm can cause devastation to cotton crops. By integrating pesticide management that doesn't rely on synthetic pesticides, this can create a healthier environment for soil and people, too.

Initiative 5

Integrated Pest Management Systems

Eliminating or reducing the use of pesticides can be done by integrating other forms of pest management systems, enabling better soil health.

It's not too late to change the way we do agriculture.

But we need to start right now.

Our Goal

Convert 30,000m² of land from conventional cotton farming into regenerative cotton farming.

Together we can start supporting farmers wanting to make the switch to regenerative cotton farming, capture carbon from our atmosphere — and move towards a better way of doing things.

This is our regenerative cotton field in Turkey. By converting 30,000m² of land we can draw down over 800 tonnes of carbon from our atmosphere.

In partnership with WWF-World Wide Fund for Nature, for every order placed this Black Friday, we’ll donate €10 towards our regenerative cotton project in Büyük Menderes, Turkey. Each order will help us convert 5 more m² of land from conventional cotton farming into regenerative cotton farming.

Land converted so far to
regenerative cotton practices (m²)

55,890

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A Q&A on
Regenerative Cotton

We spoke to Gökce from WWF-Turkey to discuss some of the challenges with conventional cotton farming in the Büyük Menderes Basin, and the benefits of switching to regenerative agriculture.

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