The
modern
agricultural
system
is broken
The
modern
agricultural
system
is broken
This Black Friday — we can start repairing it.
The Problem
More carbon is being released than stored.
Since the industrial revolution, the way that we produce food and clothing has been damaging our ecosystem — and contributing up to a third of global carbon emissions.
Deep-tilling and the use of harmful chemicals has turned our soil into useless dirt. To make matters worse, massive areas of land around the world have become barren. And these lands can no longer absorb carbon from our atmosphere.
Conventional
Regenerative
The Solution
We can re-introduce a form of agriculture that supports healthy soil.
By implementing regenerative agriculture practices, we can rebuild healthy soil, draw more carbon down from the atmosphere — and turn climate change around.
A
B
Initiative 1
Plant Cover Crops
Protecting the soil by planting cover crops increases organic matter in the soil and enables better water management. When the soil is healthy, more carbon can be drawn down from the atmosphere.
A
Initiative 2
No Deep Tilling
Deep tilling disturbs soil structure and microbial growth. Over time, this can completely destroy soil quality, which results in fewer amounts of carbon being drawn down from the atmosphere.
A
Initiative 3
Develop Compost Systems
Increasing the population, diversity and protection of microbiomes in the soil can also be achieved by developing smart compost systems, resulting in better soil health and carbon drawdown from the atmosphere.
B
A
Initiative 4
Plant Perennials
By planting perennials, otherwise known as plants that won't be harvested annually, the roots will have a chance to establish themselves, microbial activity in the soil will increase, and this will result in better carbon drawdown.
A
Initiative 5
Integrated Pest Management Systems
Eliminating or reducing the use of pesticides can be done by integrating other forms of pest management systems, enabling better soil health.
It's not too late to change the way we do agriculture.
But we need to start right now.
Our Goal
Convert 30,000m² of land from conventional cotton farming into regenerative cotton farming.
Together we can start supporting farmers wanting to make the switch to regenerative cotton farming, capture carbon from our atmosphere — and move towards a better way of doing things.
This is our regenerative cotton field in Turkey. By converting 30,000m² of land we can draw down over 800 tonnes of carbon from our atmosphere.
In partnership with WWF-World Wide Fund for Nature, for every order placed this Black Friday, we’ll donate €10 towards our regenerative cotton project in Büyük Menderes, Turkey. Each order will help us convert 5 more m² of land from conventional cotton farming into regenerative cotton farming.
Land converted so far to regenerative cotton practices (m²)
55,890
WWF® and ©1986 Panda Symbol are owned by WWF.
All rights reserved.
A Q&A on Regenerative Cotton
We spoke to Gökce from WWF-Turkey to discuss some of the challenges with conventional cotton farming in the Büyük Menderes Basin, and the benefits of switching to regenerative agriculture.
WWF® and ©1986 Panda Symbol are owned by WWF.
All rights reserved.
